OpenAI, the parent company of ChatGPT, is building a new social media platform to compete with Elon Musk’s X. Sources close to the firm disclosed that the platform will focus on sharing ChatGPT-generated images. This move could spark fresh competition in the social media space.
The OpenAI Social Media App
As reported by The Verge, OpenAI has begun testing an early version of a social app. The prototype is built around a feed that allows users to share images created using ChatGPT’s image generation tool.
Per the update, the platform is still under development. However, insiders revealed that it is already functional to some degree. The company’s CEO, Sam Altman, has been discreetly gathering feedback from people outside the company.
Known to take on competitors, the firm has introduced different products this year. As reported by CoinGape, in response to DeepSeek, the AI firm launched ChatGPT Gov, a move designed to drive security and efficiency. The company hopes to build on this momentum.
While it remains unclear whether this new social platform will be a part of the ChatGPT app or a completely separate product, the aim is clear: to give people a space to share visually striking content powered by OpenAI’s technology.
The platform’s design supports easy sharing of creative posts, focusing on making content stand out. There is no official release date for now, and OpenAI has yet to comment on the development.
However, this direction fits a growing trend among tech companies using social platforms to collect fresh data that improves their systems. By launching its app, OpenAI would gain direct access to content and user interactions, much like its competitors.
Can It Match The Elon Musk Everything App, X?
OpenAI’s new project will likely find itself going head-to-head with Elon Musk’s X, formerly known as Twitter. Musk’s platform has grown into a space for real-time discussions, news, and user opinions. It also plays a key role in feeding data to Musk’s AI assistant, Grok.
Earlier this year, Musk made headlines with a $97.4 billion offer to buy OpenAI. At the time, Sam Altman declined the offer with a light jab, saying he could buy X for less.
The rivalry between the two tech leaders is no secret, and this social media move could intensify it. OpenAI now faces the task of creating a platform that captures users’ interest without mirroring X’s established format.
OpenAI Sees Confidence Boost With Ghibli Trend
It is important to say that OpenAI’s recent breakthrough with the Ghibli trend may be fueling confidence in this new direction.
After the release, social media was flooded with anime-style images made using ChatGPT. The buzz grew stronger when Elon Musk shared a Ghibli-themed post; igniting takes of a possible $2 retest for Dogecoin.
Interestingly, the product’s rise in popularity pushed ChatGPT to become the most downloaded app last month. This level of attention suggests that OpenAI already has what it takes to drive interest in its new platform.
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