A flurry of Trump-themed meme coins marked Donald Trump’s second oath of office, including Official Trump ($TRUMP), IVANKA TRUMP, and Melania Meme (MELANIA), which became the 112th biggest coin by market cap. Launched on January 20, it quickly reached $13.05 per MELANIA. It is currently holding steady at $3.98. The maximum supply is projected at one billion tokens, with 192.21 million currently in circulation.
The largest share (35%) of the token will go toward team vesting, followed by 20% for the treasury, 20% for the MELANIA community, 15% for public distribution, and the remaining 10% for liquidity. The initial lock period will span 30 days. 3% of the total supply, or 10% of team allocation, will be unlocked on the 30th day. The remaining 90% will be subjected to linear vesting between the second and the 13th month. The platform will release around 2.25% of the total supply on a monthly basis, with full vesting completed in January 2026.
Like MELANIA, $TRUMP surged within hours of its launch, reaching a $9 billion market cap. The new tokens bear significance beyond immediate financial benefits for the Trump family. They reflect the family’s winning formula and undeniable resilience.
From legal woes to fashion faux pas
Unprecedented legal complexities marred Donald’s second presidential campaign. A New York court sentenced him on almost three dozen felony counts of falsifying business records, stemming from alleged efforts to illegally influence the outcome of the 2016 presidential election. Trump received an unconditional discharge.
In 2022, New York Attorney General Letitia James announced that the state was suing Donald Trump, the Trump Organization, his adult children, and senior company management over allegations of business fraud involving asset value to insurance companies, banks, and the state tax authorities.
Left-wing media were quick to bring up the potential impact of last year’s assassination attempt on his mental health. He was affected, but only in the sense of becoming even more resolved to win.
The First Lady has faced battles of her own, mostly stemming from her choice to depart from convention. There is no end to frivolous attacks. Most recently, the couple was mocked for their awkward Inaugural Ball dance, which added fuel to the liberal media fire.
During the inauguration ceremony, the brim of her hat blocked Trump’s attempt to lean in and kiss her in yet another awkward family moment. The high cost of her inauguration attire attracted attention. She was the epitome of style as always, wearing an elegant boater hat by Eric Javits and a custom navy coat by Adam Lippes.
After the President’s second term commenced, she took to social media to thank Americans for entrusting the family with the immense responsibility and pledged to “safeguard the heart of the republic – freedom.”
Her brief message seems to mark a shift in how she will approach the role of First Lady this second time around, testifying to her resilience and ability to rise above criticism and other challenges. She was conspicuously absent from the White House during Trump’s first term in office, and appeared reserved toward the traditions set out by the first ladies before her.
However, experts believe Mrs. Trump will be more deliberate with her approach to the role of FLOTUS this time. The enigmatic former model has opted to be less public than previous first ladies, giving fewer speeches both during the campaign and in the White House. According to Tammy Vigil, author of a book on Michelle Obama and Melania Trump, she’s been unique among modern first ladies in doing things the way she feels they should be done and opting to fulfill only base expectations toward the role.
In another break from tradition, she didn’t make a speech at the Republican National Convention in July 2024. At Trump’s Madison Square Garden rally, she made short but pointed remarks about the great city of New York being far from its glory days due to rampant crime.
She also delivered a speech after the assassination attempt, calling for unity, and accused liberal media and her husband’s political opponents of creating a toxic environment that led to the attack. Finally, her openly pro-choice stance has pitted her against Republican anti-abortion activists.
Whitepilling: an optimistic worldview in the face of adversity
MELANIA is the most recent, but not the only, token to embrace “whitepilling,” which refers to maintaining an optimistic worldview despite hardship. It’s about being positive after contemplating a situation and understanding how to get through it.
The First Lady is making a commendable attempt to rise to challenges without sacrificing her beliefs and values. MELANIA follows in the footsteps of LADYS, the original white pill token. The creators of LADYS describe it as a “tokenized white pill” that’s challenging leading memecoins like DOGE, PEPE, and BRETT. LADYS unites a lively, diverse, and optimistic community.
Most “pill” references go back to the Red Pill in “The Matrix,” where Neo has to choose between taking the red pill and seeing the world he suspects exists or taking the blue pill and remaining in the familiar one. Like the red pill, the white pill transcends subcultures. Essentially, being whitepilled means feeling good about your role.
It’s about being aware of a difficult position or situation, not giving up, and achieving whatever you set out to: a successful term as POTUS and FLOTUS in the Trumps’ case. It’s the opposite of taking the black pill: feeling that life is meaningless and everything leads to suffering.
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